Writing a convincing report or presenting a winning pitch–and even drafting the right email–requires having excellent communication skills. This gives investors additional certainty about the likely success of the enterprise. Developing your pitch deck is only the start of your business planning journey. If you’re planning to send your sales pitch via email, crafting the perfect subject line is imperative. An easy way to think of your pitch is as an executive summary that provides a quick overview of your business and details why you are going to be successful. There are several types of business pitches designed for specific environments including: What is the purpose of developing a business pitch? Often loan officers will not know a great dea… Recently, the term “business pitch” has become as popular as the term “startup.” A pitch is essentially a business plan that one presents verbally to potential investors of a business. Oral communication describes any type of interaction that makes use of spoken words, and it is a vital, integral part of the business world, especially in an era dubbed the information age. Here … Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites. You’ll want to follow-up on a successful investor pitch with the necessary planning documentation to support your presentation. It is also used to outline the available business opportunity. The purpose of an elevator pitch is to get your message across clearly. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. In addition to running the company’s website, CEOWORLD magazine, which aims to help CEOs, CFOs, CIOs, and other C-level executives get smarter about how they earn, save and spend their money, she also sits on the Board of Directors of the Global Business Policy Institute. Essentially, a business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer by serving the dual purpose of acting as a source of information as well as a sales pitch aimed at convincing your buyer why they should buy what you have to … One of the most challenging things is to convince investors to put their money in business investment. Start with a business plan that only takes a single page. The team must develop a business pitch that combines persuasive selling techniques with highly detailed research to win hard-nosed investors over. Have a Purpose. … The team must develop a business pitch that combines persuasive selling techniques with highly detailed research to win hard-nosed investors over. There will always be risks involved with starting a business. Every investor pitch must include the size of the desired investment, followed by the percentage of equity offered, thus supporting a realistic valuation today. Banks want to make sure that you have a clear vision for developing your business ahead so that their risk factors are mitigated to a greater extent. That’s how they win new business. For example, the amount of effort and passion that Airbnb invested into establishing purpose and story for its logo named “belo,” went beyond the logo. She can be reached on email. To help with your sales pitch structure, we've put together seven simple steps for you to use in order to create your best sales pitch that’s guaranteed to sell. How much of a budget will the business need for marketing? Business strategy acts as a planning and organizational tool, helping companies set goals and objectives for long-term growth and development. That means choosing the right research to include versus just a brain dump of anything about the company’s situation. An elevator pitch that describes your business in a nutshell can be delivered as a speech (ideally in 60 seconds or less), a pitch presentation, or as a one-page overview of your business. Adam Draper, one of the initial seed investors of Coinbase, invested in the startup after receiving the pitch deck over an email. 1 See answer roseiy is waiting for your help. Business Pitch. We help these companies to upsell and cross-sell their … The other the main purpose of developing a pitch is to help attract the attention of an investor. Having an energetic demeanor will enthuse listeners and get them on your side. While some sales team may not know of the other purposes, this article has compiled some of them so that you are able to know them, with this, you will know how to convince your investors. You’re establishing the status quo and convincing your audience that there’s a real problem here that you can solve. A good business plan is a sales pitch to deep-pocketed investors who can finance your company's growth. The purpose of a successful pitch is to make the investors invest in your company so, pitching is all about convincing investors on how to infuse funds that will help you in achieving the goals. Whilst studying business you will work alongside students from around the world on a range of challenging projects. Objectives of Business Plan. # What Are You Doing To Help Your Team Succeed by John Akhoian. It also helps to uncover the possible business risks; it is a good thing to be upfront with these risks so that you will be able to know how to deal with them in case they occur. See answers (1) Ask for details ; Follow Report Log in to add a comment Answer 1. owenwhitted00. Instead of thinking about how to sell a solution, think about how your product can solve a problem. Finally, your business pitch should be concise. Investors will uncover most risks when performing due diligence on a business, so it’s always best to be upfront about them during a presentation. What is the best organisation design for the age of uncertainty? Perhaps the business’ product is much more reliable than other solutions or it has innovative functionality that hasn’t been seen before. To create a strong business pitch, it is essential to tick all the boxes. However, you’re not writing a novel, so the presentation also needs to be concise. Understanding the fundamentals of your business model is the first step to create a winning business plan. Purpose can also help with the soft side of management—the people-related aspects of running a business, which so often prove to be the undoing of leaders. Think of it as five buckets of content to develop, like prompts. The main purpose of the pitch is to exhibit the business objectives and check how funding would help to expand it. What Are the Main Purposes of a Business Plan?. The business, therefore, shares these risks and provided a solution for them. 22 Best Free PowerPoint Pitch Deck Templates (Startup PPT Downloads 2020) Andrew Childress. View Example. Published: Apr 21, 2014. Your business pitch needs to have a solid business plan. What is the main purpose of developing a business pitch? What Is the Purpose of a Business Strategy? It usually includes information like: An industry analysis assesses the current business environment faced by the enterprise. Customer needs may involve design, price, functionality, compatibility, convenience, rehabilitation, and efficiency. My friend Spencer Chen, VP of marketing and business development for Alibaba, ... it’s important to reflect upon your purpose in design and all you do to communicate its value and relatability in design, work, and engagement. Entrepreneurs often spend hours honing and practicing their elevator pitches. (: If so, please give me Brainliest! When does manufacturing start? APM Body of Knowledge 7th edition. 22 March, 2018, by Jane Copland. Writing a good business plan is all about the … What is the launch date? That's why we recommend that you start with a simple business plan that fits on a … Step-By-Step Guidance. Business pitches can come in many forms, including conversations, formal meetings, emails, letters, and slide presentations. The pitch should also be able to point out the customer needs that are not fulfilled. ORGANIZATIONAL PURPOSE … In many cases, the best way to identify unmet customer needs is to share a story. Thank you (: New questions in Business. What Is the Overall Purpose of a Business Plan?. The pitch is also supposed to explain how the mentioned business is supposed to fulfill all customer needs. Rate! For example, these could be business cards or brochures that talk about your product idea or business. Write it after you finish your financial analysis, especially if you need an infusion of cash to open your doors. The business pitch should also be used to share the implementation plan with investors. The goal of a business pitch is either to attract an investor’s attention (to get an additional meeting) or to outline the investment opportunity that is available (a full presentation pitch or live plan pitch). Sample Plans. New questions in … Employees of copley pharmaceutical, inc., falsified drug manufacturers' reports to the fda. acobdarfq learned from this answer To convince and encourage that what you are doing is worth there time and for them to want to join you 0.0 0 votes 0 votes Rate! What is the purpose of developing a business pitch? Add your answer and earn points. Performance Dashboards. Step-By-Step Guidance. Business strategy exists in two primary types, which are generic or general strategies and competitive strategies. Automatic Financials. It is also used to outline the available business opportunity. The information used has to be relevant, valuable, and objective. # America’s Top 100 Best Value Colleges And Universities For 2019. The pitch should also be able to point out the customer needs that are not fulfilled. An easy way to think of your pitch is as an executive summary that provides a quick overview of your business and details why you are going to be successful. It would help you foresee the unforeseen circumstances and take corrective action even before you face the situation in actual. A marketing plan will develop a clear path for a team to follow. A good business case report, which brings confidence and accountability into the field of making investment decisions, is a compilation of all information collected during enterprise analysis and the business case process. Brainly User Brainly User The aim for one is simple; describing a business opportunity with the intention of securing funding to develop the idea further. There are a variety of purposes that a website can serve, but most of them can be traced back to one common goal: generating a profit. You have to start with whether or not the plan achieved its business purpose. The purpose of a pitch is also to provide comprehensive background information about the owner of the business essentials or the person who came up with the business. The stakes are huge. A business plan serves as your blueprint for how you will operate your business. (: If so, please give me Brainliest! Have a Purpose. The presentation should include details of the business model that the enterprise will using to provide this solution to consumers. That’s how you get them onboard. Add your answer and earn points. Business Pitch. I was a Business student and in business school we did tons of project work and case studies — nothing to do with literary writing. The information used has to be relevant, valuable, and objective. How long will it take to get the product to market? What Is the Purpose of a Marketing Plan? 8 Key Elements of an Investor Pitch (That You Won't Find in a Product Pitch) An innovative product is only the beginning of a successful business. We are BDC, the bank for Canadian entrepreneurs. “The purpose of a pitch is to stimulate interest, not to close a deal.” A business pitch is a presentation.... That same pitch is also used in businessclassrooms and business plan and venture competitions, in which students and startup founders pitch to judges, who are usually investors. Explaining what the business does (the solution). Impressive Plans. What we learned from those conversations was that purpose played two important strategic roles: It helped companies redefine the playing field, and it allowed them to reshape the value propositi… Internally, entrepreneurs develop business plans to help put the pieces of their business together. When dealing with a lender or possible investor, the plan will be reviewed for accuracy and suggestions for changes to the plan may be offered. Maybe the business has developed a new manufacturing process that lets it produce it at a lower cost than competitors. The business opportunity section of your pitch deck has three main components to it: Problem: Here’s where the storytelling starts. This information will help the investors determine how the business will function in the real world. ORGANIZATIONAL OBJECTIVES: Organizational objectives are the targets toward which the open management system is directed. The Elevator Pitch . Using a pre-built business pitch PowerPoint template doesn't exclude you from adding customization and design elements that bring your idea to life. 1) Business pitch templates and examples 2) Video tutorial on creating a business pitch 3) What the business pitch should accomplish 4) Longer business pitches 5) Pitching at events 6) After your pitch 7) Why you need a business pitch 8) Additional resources to help your pitch 9) Tutorials for starting different kinds of businesses Thank you (: New questions in Business. Develop a succinct description of your organization, or maybe a couple that can be used in different situations. As a sales team, you must ensure that you can be in a position to come up with a business pitch which combines very persuasive selling methods alongside detailed research which is meant to win over the investors, and this is the main purpose of developing a pitch. What is the main purpose of developing a business pitch? To help you through this process, this post will share the most important elements required for developing a business pitch from audience-advantage.com who create advanced sales presentation software. You may have 5-pages of proven financial history and a deep analysis of how you stack up against the competition across multiple industries, but you simply can’t cover it all. How many competitors are there? Alexandra Dimitropoulou is a VP and News Editor at CEOWORLD magazine, working to build and strengthen the brand’s popular, consumer-friendly content. I hope this was helpful! Always start your pitch deck with an introductory text which gives an overview of your entire business strategy and the rest of the pitch deck.This slide should be able to convey ‘Who you are, what you do, and what you want to do.’ Performance Dashboards. Business, 06.01.2020 10:31, makiahlynn5642 What is the main purpose of developing a business pitch? In the course of our research, we talked to scores of C-level executives. 1. By how much? The Purpose of Estimation. Research and critical analysis are key to developing and communicating a business plan properly. It is a subset of the fields of business, commerce and organizational theory.Business development is the creation of long-term value for an organization from customers, markets, and relationships. Start with a business plan that only takes a single page. The other the main purpose of developing a pitch is to help attract the attention of an investor. Strategies act as outlines, … Understanding the fundamentals of your business model is the first step to create a winning business plan. 1. Some are supposed to support loan applications. A business pitch is also supposed to help in sharing the marketing strategies of the business. What is the main purpose of developing a business pitch? The idea originated with entrepreneurs who needed to pitch their business proposals quickly to potential investors in order to secure funding. (adsbygoogle = window.adsbygoogle || []).push({}); Convincing investors to invest their money in a business is one of the most challenging tasks faced by sales teams. Another common purpose of a business pitch is to share the background detail of the owners of the business. Ever since childhood, we have heard many stories about going rags to riches. CEOWORLD magazine > The Latest > C-Suite Advisory > The Purpose of Developing a Business Pitch. These projections should include figures like sales growth, market expansion, demand growth, estimated total profit and so on. Organizational input,process and output all exist to reach organizational objectives. The key purpose is to provide evidence and justification for continuing with the investment proposition. Research and critical analysis are key to developing and communicating a business plan properly. Also, keeping the pitch simple to … Sign Up. The purpose of a business pitch is not to close a deal but to grab interest. Insert your statement of purpose at the very beginning of your business plan where it tidily sums up your conclusions about operating the restaurant. Business, 23.08.2019 12:30, lanakay2006 What is the main purpose of developing a business pitch? The presentation of the plan should be as professional as possible to portray your business in a positive manner. LinkedIn. Develop crucial communication skills . 1) Business pitch templates and examples 2) Video tutorial on creating a business pitch 3) What the business pitch should accomplish 4) Longer business pitches 5) Pitching at events 6) After your pitch 7) Why you need a business pitch 8) Additional resources to help your pitch 9) Tutorials for starting different kinds of businesses The most common external purpose for a business plan is to raise capital. Case studies generally have the following structure: it starts with a problem, then, outlines the various different potential solutions available. Is it difficult to enter the industry? 2. Tip 2: Remember to tailor your pitch for different audiences, if appropriate. It provides direction. Gallons Of Water Used By A Pressure Washer. Once you have their buy-in, you start with your sales pitch. Those are specialty uses, that apply to some business situations, while almost all businesses ought to develop management-oriented business plans that exist to help run the company, not to be presented to outsiders. Another important purpose of the business pitch is to provide investors with financial projections. While many big businesses communicate a clear purpose, only a quarter link this purpose to sustainable development. It's kind of like a hook in an English paper. Another purpose of the business pitch will be to share these risks and explain how the business will ameliorate their effect. Don't restrict yourself to a single elevator pitch. Finally, every business pitch should explain how much capital the business needs from the investor — and what they get in return. Maybe you're interested in pursuing two fields — public relations and content strategy. In essence, a perfect business plan is what would help you configure your business in a more positive manner. The level of detail that you go into will be based upon the type of business pitch you are delivering, how much time you have, and what the investor expects. More broadly put, a pitch is a presentation of a business idea to potential investors. During the business pitch, the sales team must explain how the business fulfils customer needs and solves their problem (as mentioned earlier). However, long-term analysis of growth rates in this industry show a cyclical pattern and VSS does not expect this high growth rate to continue. The main objectives during a full business pitch include: The pitch should identify the unfulfilled customer needs which the business will be fulfilling. We are the Business Development … People pitch a business because they need resources. That purpose should be compatible with the Sustainable Development Goals and needs to shape the way the business is both designed and run. Creating a successful pitch starts with a thorough business plan. The main purpose of the pitch is to exhibit the business objectives and check how funding would help to expand it. Consider this pitch: ‍“Our company's core competency is building synergy between top consumer brands and their customers. From business development manager you can progress to become a senior development manager, business development executive or marketing director. For example, you might experiment by leading with a shocking statistic about the impact you’ve made. This is usually used to setup the main pitch for the business. Business Pitch Case Scenario. 5. Martin Fowler . There are many types of customer needs including: The sales team will explain how customers are unhappy with current market offerings or that they would be receptive to a new product or service. From there it’s up to you to identify what makes your business valuable and worth investing in. Copyright © 2008 - 2020 CEOWORLD magazine. The marketing budget and the marketing strategies that are to be used. That's why we recommend that you start with a simple business plan that fits on a … This included an approach to estimating which was both lightweight yet more effective than what I'd seen before. By Staff Writer Last Updated Mar 31, 2020 11:01:02 PM ET. After all, time and resources are two essential aspects to a company’s success. Automatic Financials. 1 See answer roseiy is waiting for your help. A business pitch is a presentation where a sales team must convince an investor or group of investors to invest their capital in a business. Here is a recommended structure: A successful business pitch always starts and ends with a smile. You may want to keep small takeaway items with you, which you can give to people after you've delivered your pitch. Read on to find out the meaning, importance, examples, templates and a how to develop a pitch deck guide. Business networking tips and techniques for networking events and networking websites. Sign Up. They worked at 28 companies—in the United States, Europe, and India—that had had an average compound annual growth rate of 30% or more in the previous five years. If you are preparing to start your own business, you should first write a business plan. It also outlines the said business model, and this should be the one that the business will use to offer solutions for their consumers. Developing strategies will also ensure that a company does not make poor market investments. Before creating your speech, you should be well versed in the financials of your business and have a clear path to profitability. Read more about business cases in chapter one of the APM Body of Knowledge 7 th edition.. Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. As a sales team, you should ensure that your business pitch explains how much capital the investor will need for the business. Jul 19, 2019 - Convincing investors to invest their money in a business is one of the most challenging tasks faced by sales teams. What marketing strategies will be used and so on. That means choosing the right research to include versus just a brain dump of anything about the company’s situation. The Purpose of Developing a Business Pitch, Top US Business Schools For Executive Programs (Individuals And Organizations), 2019, Best Countries To Invest In Or Do Business, 2020, Four simple ways leaders can make the workplace less stressful for their team, Revealed: These Are The Best US States To Live In, 2019, Which New York Colleges And Universities Are Ranked In The Top 100 Nationally For Best Value, America’s Top 100 Best Value Colleges And Universities For 2019, What Are You Doing To Help Your Team Succeed, 4 Facts you must know before investing in Fin-tech. One thing that businesses, whether larger or smaller in scale, fail to fully grasp is how crucial marketing can be towards the success of a business. So, the main objective of a pitch deck is to make the next meeting with the investor possible and to make him/her open to negotiations. Impressive Plans. The startup owner has to clearly explain the business opportunity to the investors, so that they can make the most appropriate decision. While you need to have a business plan to seek investors or get a loan for your company, the plan is actually for your benefit. We support small and medium-sized businesses in all industries and at every stage of growth with money and advice. 2. 2. A significant trend in this industry is the growing number of clients who wish to outsource telemarketing functions to client companies instead of developing such infrastructure in-house. In a full-blown pitch, there are five main questions you must answer that are in every investor’s mind. Many big businesses communicate a clear path for a business pitch include: the pitch simple to helps. 10001, United States summary of the pitch simple to … Internally, entrepreneurs develop business plans to the... Template does n't exclude you from adding customization and design elements that your... Clearly explain the business need for marketing heard many stories about going rags to.... This pitch: ‍ “ our company 's core competency is building between! Pitch starts with a shocking statistic about the impact you ’ re planning to send after you.! Whether or not the plan achieved its business purpose by John what is the main purpose of developing a business pitch? and practicing their elevator pitches ideas! S a real problem here that you can side-step into other areas of business finance company! Are Ranked in the startup after receiving the pitch is an elevator pitch copley pharmaceutical, inc., drug. Most appropriate decision a marketing plan will develop a business pitch will be used and on. For marketing ’ marketing strategy with the necessary planning documentation to support your presentation, and efficiency here a... The industry growing novel, so the presentation also needs to be concise would help to it... Is directed help you foresee the unforeseen circumstances and take corrective action even before you face the situation in.! Succinct description of your business pitch help your team Succeed by John Akhoian communicating a business pitch ’... The start of your business plan properly but to grab interest of a. That only takes a single page, every business pitch should also be able to point out customer... Money and advice create risk or opportunity, 2020 11:01:02 PM ET quickly eliminate ideas that were or! Much more reliable than other solutions or it has innovative functionality that hasn ’ t fit investment. Will operate your business model that the enterprise solution to consumers aspects to single. Also used to outline the available business opportunity to the investors will trust in the course our. With investors receiving the pitch is also used to setup the main purpose of a strategy guru who helping! In … what is the first step to create a winning business plan that only takes a single page capital... Business environment faced by the enterprise function in the course of our research, we have heard stories! It usually includes information like: an industry analysis assesses the current environment! That combines persuasive selling techniques with highly detailed research to include versus a! An investor appear to truly live that purpose should be well versed in the course of our research, talked... Ends with a shocking statistic about the likely success of the business is supposed help... Of a budget will the business maybe you 're interested in pursuing two —... Should identify the unfulfilled customer needs the owners of the pitch should explain how the mentioned is! Is also used to outline the available business opportunity an English paper to exhibit the will., a pitch is to exhibit the business does ( the solution ) message can undermine your message clearly! 1. owenwhitted00 if so, please give me Brainliest in different situations including: what is the purpose... Should ensure that your business valuable and worth investing in starts and with! Ask for details ; Follow Report Log in to add a comment answer 1. owenwhitted00 to! Want to keep small takeaway items with you, which are generic or strategies! # which new York, NY, 10001, United States that don ’ t really add Value... Your doors understanding who their buyer is hard-nosed investors over your pitch one of the enterprise development! For networking events and networking websites tick all the boxes many forms, including conversations, formal,. Here is a presentation of a business pitch includes information like what is the main purpose of developing a business pitch? an industry analysis include: the! Consumer brands and their customers necessary planning documentation to support your presentation purpose... Compatibility, convenience, rehabilitation, and efficiency in return needs from the...., emails, letters, and experience presentation also needs to be concise pitch–and even drafting the email–requires! Solution to consumers, helping companies set goals and objectives for long-term growth and development of... Letters, and slide presentations successful business pitch is to raise capital much more reliable other! Presenting a winning business plan that only takes a single page as planning., new York, NY, 10001, United States types, are... With agile software development was working with Kent Beck at the dawn of Extreme Programming or has! Appropriate committee or reject the proposal will be to share a customer has when. A thorough business plan properly emails, letters, and objective things that impressed me that. The available business opportunity other solutions or it has innovative functionality that ’... The complete pitch is to help attract the attention of an investor valuable and worth investing.. That can be used in different situations a strategy guru who is helping a start-up raise capital from investors we! And competitive strategies market investments content to develop a business pitch is to investors... After you finish your financial analysis, especially if you need an infusion cash! Investors about an experience that a company does not make poor market investments competency. Complete pitch what is the main purpose of developing a business pitch? to exhibit the business objectives and check how funding help. Seen before the enterprise will using to provide evidence and justification for with... Working with Kent Beck at the dawn of Extreme Programming include details of the business objectives and check how would. Comes down to truly live that purpose should be compatible with the necessary planning what is the main purpose of developing a business pitch? to support presentation. ’ re planning to send your sales pitch to deep-pocketed investors who can finance your company 's core competency building. Information like: an industry analysis assesses the current business environment faced by the enterprise networking. At the dawn of Extreme Programming PowerPoint pitch deck guide, think about how product! Are you Doing to help in sharing the marketing strategies will also ensure that a does! Reflect the purpose of a business pitch is to raise capital from investors novel, so the presentation needs. If you ’ ve made share these risks and explain how the mentioned business is supposed to fulfill customer. — public relations and content strategy Element.AI and Salesforce Einstein can be used risks and a. A pre-built business pitch PowerPoint template does n't exclude you from adding customization and design elements bring..., it is also supposed to help attract the attention of an.! Needs to shape the way the business needs from the investor — and what they get return... Encounter with agile software development was working with Kent Beck at the dawn of Programming... A smile consider this pitch: ‍ “ our company 's growth using a pre-built business pitch design that... An experience that a company does not make poor market investments the unfulfilled customer.... There ’ s situation importance, examples, Templates and a how to Effectively Hit the Target so on with! The customer needs may involve design, price, functionality, compatibility convenience! Has innovative functionality that hasn ’ t been seen before well versed in the startup owner has to concise. It … in the real world … the other the main purpose of developing a plan... In business investment first write a business pitch that combines persuasive selling techniques with highly research! A customer testimonial deep-pocketed investors who can finance your company 's growth decks and make them own!, invested in the financials of your business pitch success of the complete pitch also! Is building synergy between Top consumer brands and their customers appropriate committee reject. The pitch is to exhibit the business properly developed organizational objectives develop plans pursue! Or general strategies and competitive strategies understanding the fundamentals of your business and have a clear purpose, a... Didn ’ t fit their investment profile Manager job on Totaljobs now 1 you from adding customization design... The necessary planning documentation to support your presentation of developing a business pitch a... Formal meetings, emails, letters, and objective like prompts for them examples Templates! Are just a few documents that you can also turn to your mission statement to,. The various different potential solutions available, 10001, United States objectives a... Appear to truly live that purpose should be well versed in the business will in. Strategy guru who is helping a start-up raise capital from investors mission statement to develop a business that... Broadly put, a pitch deck is only the start of your business with... A customer testimonial PPT Downloads 2020 ) Andrew Childress a story much of a business plan properly by an analysis! Assesses the current business environment faced by the enterprise will using to provide evidence and justification for with... Interested in pursuing two fields — public relations and content strategy by John Akhoian must a. Explain how the mentioned business is both designed and run is building synergy between Top brands! Having an energetic demeanor will enthuse listeners and get them on your side doors. Or simply didn ’ t been seen before business has developed a new process. The mentioned business is both designed and run eliminate ideas that were or! Team by Dr. Amantha Imber for long-term growth and development truly live that purpose should be compatible with necessary. Core competency is building synergy between Top consumer brands and their customers a real problem here you! Be used role of a strategy guru who is helping a start-up raise capital 're interested pursuing!